Tips for business people and students visiting Germany  

Learn german via skype
proven German courses online 1-to-1

with professional German teachers

View chapters in English:

View this chapters in German :

Order our bilingual book now:

business etiquette for germany - german business etiquette

ISBN 978-3-940574-38-1,
third edition, 439 pages, paperback, €29,80

order nowspecial price by TREFFPUNKT-ONLINE

super intensive german training

Gift voucher for German lessons
Giving a language – The Gift voucher for German lessons 2024

Gretchen Schaupp Business Coach & Pädagogin

Aktiviere dein Lernen mit der Audio-Flashcard | Online VokabeltrainerVokabeltrainer text-to-speech und speech-to-text

sieh unsere Demo und Beschreibung auf Youtube

Newsletter German sign-up
[ sign-up for our newsletter ]

Comments by our readers:


More than manners” is certainly a good tool to learn in a few hours what we will only understand in a few years of practical experience.
Books like “More than manners” can be a useful guide in our path to international success."
Stefano C., industrial consultant, from Italy

"I read this book to help me land a job with a German company. ... This book is a good confidence builder. ... I recommend it."
Anthony P., software engineer, from San Diego, USA

Language Travel Magazine
"I wanted to enable people to have an idea how to avoid difficulties and not be frustrated."

tc world - Magazine for International Information Management
tc world - magazine for International Information Management

"Your ...about Germans and how Germans are supposed to behave are probably the most accurate that I have found on the Web. A very honest picture of your people." Glenn from the U.K

The popular language magazine for all learning German - recommended by Sprachinstitut TREFFPUNKT-ONLINE:
The popular language magazine for all learning German - recommended by Sprachinstitut TREFFPUNKT-ONLINE
language magazine

 >  Home   >   Business start ups in Germany
German Business Etiquette in English

german business etiquette business knigge

Business start ups in Germany

- Entire excerpt - 

Do you have a business idea that you want to turn into reality? Then don’t hesitate – your chances for success as an entrepreneur in Germany are good. Not only have many other foreigner entrepreneurs paved the way for you, but Germany can also offer your business a market of customers with strong purchasing power, excellent infrastructure, dependable economic conditions, and in comparison to other countries, falling labor costs.

Start ups in Germany

The following chapter will give you some guidelines for starting your own business in Germany and provide you with contacts to possible business partners who can help you set up shop while avoiding unnecessary hang-ups.

Getting started

Let’s first assume you have answered the basic market questions surrounding your product or service: What is my target group? How big is the potential market for my business? Who are my possible business partners? Where will my business be located? How does my timeline look? How can I raise the capital that I will need to get started? In addition to these, you will still have many open questions concerning the relevant legal aspects and market conditions that affect your business idea.

Step 1: The preliminary interview
Your first stop for starting a business in Germany should be the "Industrie- und Handelskammer" (Chamber of Industry and Commerce) See: In comparison to other business organizations and other industry-based groups, the IHK supports members at 81 locations in Germany and represents 3.6 million businesses that are all legal members of the IHK. This fact makes the IHK independent of any single interest group and creates a strong force for dealing with political powers and bureaucratic permit offices.

The IHK’s partner organizations, which are known as “Außenhandelskammern“ (Foreign trade offices) can also be found in locations outside of Germany. See: These 120 offices are a good starting point for receiving initial information concerning a start-up in Germany.

It is worth your while to seek out your nearest IHK-office as the business-venture experts there can provide you with information on the local market, funding possibilities, and relevant contacts for start-up advice and detailed legal matters. We recommend that you set-up a personal consultation with one of their specialist early in your venture process. Then, prepare a model of your business idea for the meeting and work out the answers to any questions that could come up. An initial meeting with the IHK is also important because you are sure to come into contact with them at a later time. A German law requires the IHK’s approval of any business applications that are forwarded from district courts and foreign offices (at which you must file for residency approval).

Furthermore, you should contact the “Amt für Wirtschaftförderung” (Office of Business Advancement) which is most likely located in the courthouse of the city in which you hope to locate your business. Here, you can get more detailed information on requirements for your chosen business site, local funding possibilities and local economic conditions.

For those who are in a hurry to get their business established, but who still want to keep the founding costs within budget, consider the local offers of any existing entrepreneur centers. At such centers, you can rent office space while also increasing your networking potential with other firms located within the center.

Step 2: Founding the Business
It is especially important for foreign entrepreneurs to seek ...

You will find the entire article in our book.
Click on the image to order directly.


book business tipps - Business Etiquette for Germany

Enjoy reading!

... by the way: German translation services - whatever type of document you need translated, your order will be served by a proper native German translator.

Gift voucher for German online lessons
Gift voucher for German online lessons

Our latest news always on

Keywords: business start up in germany, sucessful with german clients, german business network, german business partners, german business practices , german business etiquette and manners , german business culture characteristics , german business culture , german business correspondence etiquette , business etiquette in Germany , business communication germany etiquette

Help us with your experiences in Germany.

as paperback or ebook!

Direct book order >>>

Learn German.
Experience Germany.
Work successfully with Germans.
german seminars and traing
our further offers:
[ Super Intensive German 1-to-1 Training in the home of the German teacher ] [ German training 1-to-1 via online chat like Skype, ZOOM ... ] [ Etiquette and Job Application Seminars ] [ Online 1-to-1 English training with natives ] [ Language Courses worldwide in privately owned language schools ]
online language training and seminars
Content: Gretchen Schaupp & Joachim Graff, E-mail:
Masthead | Privacy Policy | Lastupdate: 2023-12-13
Copyright ©Joachim Graff | German Language and Intercultural Trainings | 1999-2024